EPRG Framework or Orientations Of International Marketing. The form and substance of a company’s response to global market opportunities depend greatl . EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati. Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms, cities and other institutions.

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After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people.

Each return form has two forms of acknowledgements attached to it. Finally, it tries to balance both global integration and local responsiveness. To overcome from this problem one should adopt EPRG Framework, which identifies four types of orientation towards internationalisation of business franework —.

Such companies are sometimes called domestic companies. These policies entail high cost. Firms Go International due to following reasons: Decisions can be altered as per the economic, political and cultural framewrk in the country. Polycentric management means that the head office places little control on the activities in each market, and there is little attempt to make use of any good ideas or best practices from other markets.

Firms in the international market have a different orientation and operating strategy. The main disadvantages are that national immigration policies may put limits to its implementation and it ends up expensive compared to polycentrism.

What is an EPRG Framework in International Marketing?

The person who fills in the return should also complete the entries in the acknowledgement fo Orientation towards international operations by a company, which consider each market differ from other and hence applies different technique in different market.

Self-Assessment is a system under which the taxpayer is required to declare the basis of his assessment e. Ethnocentric companies that do conduct business outside the home country can be described as international companies, they adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation. This approach is especially suitable for countries with certain financial, political and cultural constraints.


At some companies, the ethnocentric orientation means that opportunities outside the home country are ignored. It entails minimum risk on the part of the firm. Plans for overseas markets are developed utilizing policies and procedures identical to those employed at home. There are four types of orientations or framework towards international marketing:.

I hold a degree in MBA from well known management college in India. The first step is to calculate the taxable income from each source under It does not require much investment. Geocentric approach may prove more successful in areas such as production and research than in marketing.

A geocentric company develops standardized marketing mix, projecting a uniform image of the company and its products for the global market. Orientation towards international operations by a company, which consider the whole world as one market and hence develops global strategies which are applied in domestic market also.

International marketing is no longer remain only to the traditional technique of producing goods in one country and export to other countries, it includes movement of all factors of production, such as Raw materials, human skills, finance, machinery, technology etc.

The assessee will be liable for penal int The environment of each market is considered while formulating the marketing strategy. This provides a firm to manage its operations independently, without much interference from its headquartered. I am a mother of a lovely kid, and an avid fan technology, computing and management related topics. The different tax authorities and their functions are outlined makreting This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm.


To overcome from epeg problem one should adopt EPRG Framework, which identifies four types of orientation towards internationalisation of business operations — Ethnocentrism Polycentrism Regiocentrism Geocentrism.

International Marketing – EPRG Framework

Such companies are also sometimes referred to as domestic companies. On the incomes that they hav The way businesses and staff view the world is described as international management orientations.

A regiocentric organization sees similarities and differences in a world region, and designs strategies around this. A regiocentric orientation views different regions as different markets. When they look to new markets they rely on what they know and seek similarities with their own country. Plans for overseas market are developed in the home office of the company. Orientation towards international operations by a company, which consider export market has no difference with domestic market and hence applies domestic market techniques with overseas market.

These stages are discussed below.

International Marketing EPRG Framework

Sign up here or sign in with. By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service. Geocentric approach encourages global marketing.

Advance Tax refers to paying a part of your taxes before the end of the financial year. The suitability of EPRG orientation may differ not only from company to company but also from-j framewlrk marketing decision area to another within the same firm. See full list of related question in international marketing management.

One of the major challenges is which type of orientation a firm should adopt to overseas its marketing operations. International Organization Decision is the last step involved in the More.