A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies. International expansion – Jollibe case. 1. Case study: Jollibee Foods Corporation Email: @ NonstopWorld academy. By Arra B. Francia, Reporter. JOLLIBEE Foods Corp. (JFC) is putting up stores globally this year while scouting for new acquisitions, in a.

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Jollibee ramping up global store expansion

Finance Globalization Health Care. He has built his career helping foreign fast food chains to break in the Philippine market. Corporqtion to advanced search. Storming into the U. The case describes Jollibee’s six-year international expansion history and the lessons the company has learned.

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Jollibee ventured into overseas expansion attempts since but were mostly unsuccessful due to location and partner issues. You can change your cookie settings at any time but parts of our site will not function correctly without them.

The target store openings will also allow the company to enter new markets such as the United Kingdom, Malaysia, and Indonesia. Business and Environment Business History Entrepreneurship.

Font Size A A A. In fact, the sales and net income growth rate was declining for the last 5 years. Click here to sign up. Tax ID No Cite View Details Educators Purchase.

Jollibee foods corporation international expansion case stud by john escalante on Prezi

Apparently, Tingzon has to deal with the international expansion problems passed on by his predecessor. The listed firm also remains on the lookout for potential acquisitions that will help toods its international store network.

Noli Crporation has just assumed the Head of International Division position for a few weeks; thus, he needs some time to learn the in and out of the company before he can fully function. Besides a would-be franchisee was very interested to invest a significant capital to support the target critical market mass of jjollibee stores and was planning to negotiate with a major petroleum retailer to open stores in a number of service stations around the country.


Noli Tingzon has an inherent point of view about Filipino work culture. Market Brief Case Christopher A. About this item Settings Related products Abstract Noli Tingzon, internatlonal international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition.

It can be acquisition of a company, can be joint venture. Meanwhile, the Jollibee store to be opened in London in October will also be focused on the Filipino community.

Tingzon, has been appointed by TTC. Help Center Find new research papers in: Bartlett and Jamie O’Connell.

Learning to Ride Abroad. Filipinos abroad have a chance to directly mingle with foreign friends and provide free advertising for Jollibee by word of mouth. Negative implication will be retained instead of the good ones. One segment the company is looking at is Mexican food, citing the huge demand for the cuisine in the United States.

Jollibee had grown quickly having a total of stores worldwide by the end of year Comparison of the years shows that there was an improvement from to ; apparently, it was decreasing in the subsequent years. Bartlett and Paul S. About the Author Christopher A. Enter the email address you signed up with and we’ll email you a reset link. There is a need to hire local store workers to cater to customers who could not speak English well to ease and make them feel comfortable choosing the menu or giving orders.

Food and Beverage Industry. Lafkas This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry.


The manager’s strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inrernational and transform business education across the globe.

Tingzon needs the support from the different departments in both the Domestic side and the International Division in order to succeed in the international arena. The case describes Jollibee’s six-year international expansion history and the lessons the company has learned.

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The site will provide the coropration opportunity for Jollibee to gain visibility and branch recognition among Hongkong locals since the store will reside in the heart of the city where traffic is high. The company initially said it could reach the target by orbut is now deferring the target to to since the local market is also rapidly expanding. Technology and Operations Management. The Mexican market is so huge. The issue now is about outsourcing, cofporation what kind of work can the company outsource…the trend globally now is outsourcing.

Access this item You must be logged in to access preview copies. View our pricing guide or login to see internatoinal. This means that currently, JFC has no sufficient funds to support expansion.

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Jollibee ramping up global store expansion | BusinessWorld

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